Press Release Recipe: The 6 Ingredients You Must Have

When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service … Read More

Marketing Automation and Why You Should Get on Board

Customers lining up to get your highly sought after product or service?  Servers failing due to the overwhelming demand?  It used to be that easy with a handful of brands in the market.  As our world matures and brands multiply, … Read More

How-To Leverage Facebook LIVE in Marketing Strategy

Did you know that using Facebook LIVE can get you a boost in organic views immediately?  Because this is so new and intriguing to viewers, Facebook is giving more exposure to LIVE than traditional posts. This means your friends and suggested … Read More

Facebook Advertising is a Must-Have Marketing Tactic

Facebook is the leader of social media, with nearly 68% of U.S. adults using the social media platform. And more than 76% of people check Facebook daily. That’s a lot of eyeballs, and it’s one of the many reasons that you need … Read More

The Silver Bullet: Email Marketing is the Single Most Accessible Contact Method

Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing.  This is surprising as it’s a single access point that all adults have.  Not everyone participates in social, not everyone gets their media from … Read More

Social Media Best Practices for 2017 – Don’t be Left Behind

More than 75% of U.S. consumers are on social media. More and more people are seeing their news, videos, photos and advertisements on Facebook, Twitter, Instagram, etc. That means your social media marketing strategy must be one of your top … Read More

Visual Content, The Ultimate Marketing Tool

When you see a post on Facebook or Twitter, what captures your attention first? The text, or the coinciding visual? If you said the visual, then you are in the majority! In fact, 30 percent of our brains go to … Read More

Top 10 Social Media Conferences

It’s a fact: 85% of consumers in the United States are on a social media platform. That’s according to the MarketingSherpa Consumer Purchase Preference Survey, which also found that 58% of consumers also follow their favorite brands on social media. … Read More

SEO: What You Need to Know in 2017

Search engine optimization (SEO) is ever-evolving, and 2017 will be no different. Here’s what experts are saying to expect for SEO next year: Everything SEO Will Go Mobile If you aren’t yet optimized for mobile, you’re losing customers. Earlier this … Read More

Don’t Miss Out on Podcasts in Your Marketing Strategy

Adding Podcasts to Your Marketing Strategy Do you listen to podcasts? You might have heard of the one podcast that put the whole field on the map: Serial. Other popular podcasts include This American Life, Welcome to Night Vale, or WTF with Marc Maron. You … Read More