What is a Chatbot? According to Wikipedia, “A chatbot is a computer system that conducts conversation via auditory or textual methods.” Chatbots are also known as talkbot, chatterbot, bot, IM bot, interactive agent or artificial conversational entity. Google, Facebook and Microsoft bet big on … Read More
Deftly Blog
Tools and tips for today's professional marketer.
Social Media 101: Your Guide to the BEST Social Media Marketing
Social Media 101 – How To GROW Your SMB Business Into An Enterprise Level Organization. Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things … Read More
Acquisition Secrets: Test, Optimize…Lather, Rinse, Repeat
Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat! With the mighty competition for the consumer dollar, we know that every penny counts. You may not even push these pennies to your … Read More
Learn 7 Attribution Models and How to Use Them
Attribution Modeling is a mouthful to say and an earful to listen to. Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can … Read More
4 Reasons Your Keyword Strategy is not Getting High Rankings
One of the essential components of online marketing is the identification and use of a keyword / key word phrases that are prominent in your business’ field/market. Because online marketing is all about attracting the right customer to your site, … Read More
A Guide to Improving Your Local SEO: Get Ranked Locally
A Guide to Improving Your Local SEO Whether you have a single storefront or a nationally based chain, a local SEO strategy is critical to driving more prospects through your doors. By optimizing specific parts of your site, you increase … Read More
Customer Acquisition Know-How: Generating Targeted Leads
Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes … Read More
Marketing Campaign Planning Know-How
Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing … Read More
8 Critical Link Building Tactics to Increase Off-Page SEO
Link Building is one of the many ingredients in the SEO recipe. While all of these tactics are great to boost you, you should understand SEO prior diving in, as some links can harm you. Your links must be relevant … Read More
How to Identify What Keywords Your Potential Customers are Using to Search
A large piece of the Inbound Marketing puzzle is SEO and content. At the center of those pieces are keywords. When digital marketing companies put together campaigns, strategies, and content calendars, they are often asked, How can you tell people … Read More