Author Archives: Evan Magor

Do your reports demonstrate real business value? More and more agencies these days have expressed to us a desire to start showing their clients more value-based metrics as opposed to feel-good metrics. Value-Based vs. Feel-Good Metrics What do we mean … Read More

Let’s say someone clicks on a Google Ad that directs them to your client’s website. The visitor takes a look at the website but doesn’t purchase anything and closes their browser. The next day, however, that same visitor types in … Read More

When you’re responsible for tracking so many digital marketing metrics, there’s always going to be the million dollar question hanging over your head: “What data should go in my report?” Today, we’re tuning in to an article written by agency … Read More

Every time that we speak to an agency, we ask the same question: “Do your clients read your reports?” And the answer is almost always: “We have no idea, it doesn’t seem like it.” These reports typically contain loads of … Read More

Top 10 Digital Marketing Conferences in 2018 MarTech MarTech crosses Management, Marketing, and Technology, empowering future and present executives the parallel attributes of these three disciplines.  Leading speakers disclose their expert analysis in this software-powered marketing domain we live in today.  … Read More

(This is the last in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them.  If the agency’s … Read More

(This is the second in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them.  If the agency’s … Read More

Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the ad agency does not really understand them.  If the agency’s work is not reflecting what the client knows and believes about their brand, … Read More