Six Key Benefits of Online Marketing ~ Looking to remind your clients why they need experts developing their digital strategy? Happy to help, here you go.
Online Marketing is a crucial part of business nowadays, because of its alignment with consumer behaviors and the way we make buying decisions today. A number of studies done by accredited groups and agencies show that an increasing number of consumers use a variety of social media platforms and mobile research to carry out preliminary product and price comparison methods before making a final buying decision. Online Marketing enables you to build relations/rapport with customers and prospects via regular, low-cost personalized communication (everyone likes to feel important right). It’s helping both small and large companies move away from old school mass marketing techniques. Now mind you, this is becoming a new mass marketing technique with the capabilities that formerly, only direct marketing customers used to target their customers. Now, with the expansion and evolution of digital marketing capabilities and self-serve applications, anyone can mass market. But remember a professional can save you thousands in drawing from decades of experience in targeting, testing and media buying optimizations.
Let’s take a look at 6 Key Benefits of Online Marketing…
1. Convenience
Online marketing allows you to be “open” around the clock (24/7) without having to worry about normal store opening hours or having staff working overtime. Offering your products online is also convenient for customers, especially when your target audience is a younger one. They can browse your online store at any time and place orders when it is convenient for them.
2. Reach
By marketing online, you can overcome barriers of distance. It doesn’t matter where you are, If you’re located in New York and someone in Atlanta likes your product, they now have the freedom to purchase it and get it shipped directly to them. You can sell your product in any part of the country without setting up local outlets, which allows you to widen your target market. You can also build an export business without opening a network of distributors in different countries. But, if you want to sell internationally, we recommend you use localization services to make sure that your products are suitable for local markets and comply with all local business regulations. Localization services include translation and product modification to reflect local market differences.
3. Cost
Marketing products online costs less than marketing them through a physical retail outlet or traditional marketing methods like TV, Radio, or running Magazine ads. You don’t have the recurring costs of property rental and maintenance. You don’t have to buy stock for displays in physical location. You can use just-in-time inventory management to maintain order stock in line with demand, keeping your inventory costs low.
4. Personalization
Online marketing enables you to personalize offers to customers by building a profile of their buying history and preferences (Your business only benefits when you’re able to identify your buyer persona). By tracking the online pages and product info that prospects visit, you can make targeted offers or promotions that reflect their specific interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by each customer.
5. Relationships
The world wide web provides an important platform for building relationships with customers and increasing customer retention levels after building trust with your consumer. All because when you interact with them on any of the social media platforms, you’ll start building
TRUST…
and TRUST often times leads to LOYALTY
When a customer buys a product from your online store, you can start nurturing the relationship by sending a follow-up email to confirm the transaction and thank the customer (this simple step will make them feel confident with the purchase). Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community as well as free content to appease the google spiders.
6. Social Media
Online marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5%. You can take advantage of this type of influence by incorporating social networking tools in your online marketing campaigns. Social networking sites also provide the opportunity for you to flex your branding muscles. Folks now days like to know who they are shopping with – what do you stand for? This is the place to share not only product information but PERSONALITY. Use yours!