Did you know that using Facebook LIVE can get you a boost in organic views immediately? Because this is so new and intriguing to viewers, Facebook is giving more exposure to LIVE than traditional posts. This means your friends and suggested organic posts will get more impressions of your Facebook LIVE than an image post or uploaded video. You will notice this upon your 1st broadcast and be so very happy that you will start thinking of your next LIVE opportunity.
Facebook Live can be intimidating for marketers. How do you create the content that people are willing to watch? That will help boost your brand and sell products and/or services?
Never fear: We have some tips on how to make Facebook Live work in your marketing strategy.
Create How-To Guides
Can your product do something amazing? Are there any special applications that most of your consumers don’t know about? Why not show your customers? Put together a fun Facebook Live video where you show off exactly what your product can do.
Another tip: Give a how-to guide on the topic your product falls under. For example, this video from Benefit Cosmetics, which teaches viewers on highlighting and contouring. Along the way, recommend your brand and products as well as inform viewers they can find your products. Having a small sign with your website address in your broadcasting view is also a reminder of who you are. Use brand imagery where possible to reinforce your brand and value.
For this week's tipsy tricks we asked you guys to send snaps (benefitbeauty) telling us what you want to see. You snapped, we listened, so we're talking summer beauty, highlighting & contouring!
Posted by Benefit Cosmetics on Thursday, May 26, 2016
Encourage Interaction
Going back to the Benefits Cosmetics video, the hosts encourage people to comment and make suggestions about what product to use. Not only does it help the audience engage with your brand, but it tells you more about what they like.
They give you a minute or so to weigh in on the products you want to see before starting the demonstration. It’s like a broadcasting, choose-your-own-adventure game. This strategy helps keep your audience engaged as well as gives your audience what they want. Other popular ways to engage is to shout out viewers names that are engaging as encouragement. We all know by now that engagement not only increases customer affect but also is rewarded by Facebook with additional organic exposure.
This is another great platform to unpack new inventory and call it a sneak peak. Get votes on your favorite new product and one lucky winner will be getting that in the mail this week. Now we’re talking “Tune In”.
Another example of audience engagement is BuzzFeed’s live dance video. Once the staff showed off their dance moves, BuzzFeed then asked their audience to recommend dances, and vote on the best ones.
Why is this so helpful? “It created an opportunity for BuzzFeed to show off their team and humanize their brand,” Sec writes. Not to mention, it was fun too!
Dance Craze Battle: LIVE!
Posted by BuzzFeed on Thursday, March 3, 2016
Go Behind-the-Scenes
There’s nothing like seeing how things are made. And there’s something to showing off how your product comes together; the tools you use; the people behind it. Take, for example, Dunkin’ Donuts behind-the-scenes video, showing them putting together a cake made out of donuts for Valentine’s Day.
Our first-ever LIVE tour of the DD test kitchen + a big announcement for engaged Valentines!
Posted by Dunkin' on Thursday, February 11, 2016
Announce Contests
In the Dunkin’ Donuts example above, the hosts announced a contest at the very end of the video. Utilizing live broadcasting on Facebook can be a great way to announce new products or services. Be sure to build anticipation with announcing when you will be streaming live. Give incentive with surprise endings promised. Encourage shares as a part of your entry to contests and your audience will immediate expand.
Have Fun!
Let your imagination fly by doing something fun and creative via Facebook Live. There’s BuzzFeed’s Live Dance video example from earlier, as one example. And here’s pet website Petcha’s Hamster Summer Games Facebook Live video, which aired during the summer olympics. Nothing says fun like furry animals and cute set designs!
Posted by Pet Central by Chewy on Thursday, August 18, 2016
Be sure to have impromptu LIVE as well. More broadcasts get attention than you can imagine with Facebook’s LIVE suggestions. In fact, all you have to do is talk to your Facebook and before you know it, suggestions for LIVE on the topics will shortly start being suggested. You broadcast also lives on and gets played even after it’s over as it lives on your page.
How will you incorporate Facebook Live into your marketing strategy this year?